The story behind NoCry.

Hello, I’m Raino, the founder of NoCry. My journey began with a passion for creativity, adventure, and a strong desire to make a difference in people’s lives. Growing up, I was the kid who built treehouses and fixed broken toys. This love for creation carried on into my teenage years, when I started renovating houses in my neighborhood.

One day, while working on a woodworking project, I suffered a painful injury to my finger. It was a wake-up call, highlighting the inadequacy of the safety gear I was using. I realized that I wasn’t alone in this experience; many people faced similar risks daily. Driven by a personal desire to improve safety for myself and others, I set out to create better protection, and NoCry was born.

At NoCry, we understand that hands-on work, whether as a profession or a hobby, is an essential part of life for many people. Our safety gear is designed to not only protect you but also to empower your passion for craftsmanship, innovation, and hard work. We believe that with the right protection, you can fearlessly embrace your projects and create a life full of rich experiences.

Starting with our first product, a pair of high-quality cut-resistant gloves, we made it our mission to put our customers first. We became a pack, listening to your stories and understanding your needs. Your feedback and satisfaction have been the driving force behind our relentless innovation and expansion of our product offerings.

At NoCry, we are committed to providing the best, most functional, and comfortable safety gear from head to toe in three distinct product tiers — Essential, Advanced, and Pro. Inspired by the resilience and caring nature of the wolf, we strive to build a community that supports and protects one another, regardless of your expertise or experience level.

Our values guide every decision we make. We offer fair pricing by cutting out retail markups, actively work to reduce our ecological footprint, and give back to the community by supporting wolf conservation efforts worldwide.

I invite you to join the NoCry pack, where you’ll be part of a community built on trust, relentless innovation, and a shared passion for safety. Together, we’ll make the world a safer place — one project, one hands-on task, and one life-changing moment at a time.

Raino Raasuke

Founder | CEO

Our mission.

At NoCry, your safety is our top priority. We design innovative, feature-packed products that help you tackle your work with confidence, no matter the environment. Our mission is to make safety accessible to everyone, ensuring protection and peace of mind without breaking the bank. We’re not just a company, we’re a pack — listening, understanding, and delivering on your needs while keeping our planet and community in mind.





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Why NoCry?

At NoCry, we’re passionate about making a positive impact on the world. Sustainability is a key focus for us, and here’s how we’re addressing it:

Eco-conscious materials: We’re continuously exploring and incorporating eco-friendly materials in our safety gear, aiming to enhance our products’ environmental footprint.

Responsible manufacturing: We partner with manufacturers who share our commitment to the environment, ensuring they follow ethical practices and minimize waste.

Efficient packaging: We strive for minimal, recyclable, or biodegradable packaging to reduce waste and environmental impact.

Built to last: Our durable safety gear means fewer replacements, contributing to sustainability by cutting down on waste.

DIY education: We empower our customers with knowledge on DIY and fixing, encouraging them to repair instead of replacing items.

Wolf conservation: We’re proud to support wolf conservation efforts worldwide, recognizing their crucial role in maintaining balanced ecosystems.

Together, we’re working towards a greener future!

Taking care of
the pack.

A product sale isn’t just a transaction — it’s a covenant. When you choose NoCry, you become a part of our pack. And joining the pack means exceptional service, simple warranty policies, and easy returns. We’ve got your back, no matter what.

Safety is not a privilege.
It is a right.

Trusted by

Today, we have more than 150 well-designed products, and have been featured in the NY Times, BuzzFeed, Yahoo, Knife Depot, Business Insider and USA Today as well as and UnboxTherapy, proving that our little idea has a big following.

WorkHard. BeSafe.